Mastery Of Marketing

Keywords Have Power

Be sure to incorporate keywords that are as common as they are effective.

Because the market is so wide open to everyone, you want words that will immediately strike a cord with any consumer as well as bolster your visibility on the web – ie. pick keywords people are searching for.

Using a minimum density of common keywords and phrases will increase your potential for high web search visibility – basically be sure to include  words and phrases that your customers are likely to search for.

With the internet being as expansive as it is, it’s important to give your website a fighting chance using SEO writing as your main product draw.  This involves the use of keywords – words that are found throughout your web content that can be matched with common words in search results.

Be conscious of the meta description tag on your site as the visitor will need something to catch their attention in order to be fully involved in the product you’re trying to sell them – nothing’s more obvious than text highlighted in blue or green with a link attached.  You’ll be able to drastically increase your web exposure as well as set up a great internet rapport with those who visit your site.  Remember, your main objective is to be as visible as possible to the searching public.  Be sure the title tags you use appear in the clickable text that shows up when someone does a search.

There is a certain finesse that one must procure in order to be sure that their page is within the first top ten search engine results.  The best way to ensure that your site gets its fair share of the online marketing pie you’ll not only have to consider your tags, but your keywords.  Within the text of your website, you want to have a density that fits the amount of content on the main page.  For someone who is searching for the perfect online dating service, for example, you want to have at least a three to five percent density (seven to 12 per 250-300 words, 13 to 18 per 450-500 words, etc.) applicable to the terms “online” and “dating”.

There is also other factors such as how many links you get back to your website, but i’ll talk about this another time.

Though it’s not pertinent that your keywords be as literal as the title of your page, understand that certain words have more web visibility than others.  Be wary of using words that aren’t common enough for a search engine to zero in on.  Also don’t be afraid to use the almighty synonym.  You’ll want words to have enough flexibility to react when the market shifts from a certain set of tags to another.

Keywords reach out to potential consumers because of their common use and their ability to pinpoint the exact necessity of each visitor to your website.  In order to bolster your web presence, pay close attention to what you’re saying and how you’re saying it.

Subscribe to the comments for this post